Cultural, Behavioural and Media Insights Centre (CUBE)

The Cultural, Behavioural and Media Insights Centre (CUBE) researches and develops influencing through information in an era where citizens’ perceptions and attitudes as well as the phenomena of a digitalising media society, such as the spread of misinformation, disinformation and polarised information, have a significant impact on their health and wellbeing. 

The Cultural, Behavioural and Media Insights Centre (CUBE): 

• researches wellbeing and health promotion and the relevant policies 
• researches the impacts of the media environment on building and disseminating perceptions related to health and wellbeing  
• produces data and understanding of factors affecting people’s behaviour, perceptions and activities 
• develops and monitors more effective and sustainable measures to promote health and wellbeing  
• provides special behavioural and cultural-social competence for health studies 
• monitors and promotes the effectiveness of research-based information and communications. 

The goal is to improve our understanding of different social factors that affect people’s behaviour. Research-based information is used to promote choices that support wellbeing and health in different population groups and to promote the relevant research-based decision-making.   

The Cultural, Behavioural and Media Insights Centre (CUBE) operates under THL’s communications and influencing unit and acts as a horizontal partner in THL’s expert and research work. 

CUBE is extensively networked and actively engages in cooperation with both Finnish and international partners. 

More information

Strategic Action Plan

CUBE´s specialists

Tuukka Tammi
Lead Expert
+358 29 524 8717
Expertise

Minttu Tikka
Research Manager
Expertise

Vuokko Härmä
Senior Researcher

Viivi Eskelinen
Senior Researcher

Aapo Kuusipalo
Researcher

Minttu Palsola
Senior Researcher
Expertise

Janna Seppälä
Senior Researcher

Johanna Toivonen
Project Coordinator

Vilja Antikainen
University Intern

All emails are in the format [email protected]

Affiliated researchers

• Jokke Häsä, Data Scientist (THL)
• Kristiina Janhonen, Senior Researcher (THL)
• Idil Hussein, Researcher (THL)
• Laura Kihlström, Senior Researcher (THL)
• Jari Kirsilä, Visiting Researcher (THL)
• Ali Unlu, Visiting Researcher(University of Virginia)

Advisory Board of CUBE

• Chair: Pia Vuolanto (Docent, Social Sciences, Tampere University)
• Pilvikki Absetz (Professor, Public Health, Tampere University)
• Piia Jallinoja (Professor, Health Sociology, Tampere University)
• Kirsti Jylhä (Docent, Psychology, Institute for Futures Studies, Stockholm)
• John Kinsman (Expert, Social and Behaviour Change, ECDC)
• Marjo Loisa (Director of Communications, THL)
• Nadja Nevaste (Senior Specialist in Communications, Prime Minister’s Office)
• Pekka Puska (Professor Emeritus, Public Health, THL)
• Jussi Sane (RDI Programme Manager, THL)
• Melanie Wendland (Designer & Co-Founder, Sonder Design)